Marketing: Einführung

Description

Endlich ein umfassendes, anspruchsvolles und dennoch knappes Marketing-Lehrbuch, bereits in vierter Auflage. Der Autor versteht es, auf nur 224 Seiten das gesamte moderne Marketing darzustellen.

Product details

EAN/ISBN:: 9783486229172
Edition:: überarbeitete und aktualisierte Auflage 1994
Medium:: Bound edition
Number of pages:: 224
Publication date:: 1994-04-13
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

EAN/ISBN:: 9783486229172
Edition:: überarbeitete und aktualisierte Auflage 1994
Medium:: Bound edition
Number of pages:: 224
Publication date:: 1994-04-13
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

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