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    Interkulturelle Kommunikation: Interaktion, Fremdwahrnehmung, Kulturtransfer

     
    From Hans-Jürgen Lüsebrink
    Only 2 items left in stock
    Interkulturelle Kommunikation: Interaktion, Fremdwahrnehmung, Kulturtransfer

    Description

    Interkulturelle Kompetenz ist eine gefragte Schlüsselqualifikation. Im Zeichen europäischer Integration und wirtschaftlicher wie kultureller Globalisierung wird Interkulturelle Kommunikation immer wichtiger. Das Standardwerk erklärt Konzepte, Methoden und zentrale Begriffe - veranschaulicht an konkreten Situationen, wie sie für Wirtschaft und multikulturelle Gesellschaften typisch sind. Weitere Schwerpunkte: Kulturtransfer in den Medien sowie Fremdwahrnehmungsprozesse.

    Product details

    EAN/ISBN:
    9783476024367
    Edition:
    3., aktualisierte und erweiterte Auflage
    Medium:
    Bound
    Number of pages:
    248
    Publication date:
    2012-07-17
    Publisher:
    Metzler, J B
    Languages:
    german
    EAN/ISBN:
    9783476024367
    Edition:
    3., aktualisierte und erweiterte Auflage
    Medium:
    Bound
    Number of pages:
    248
    Publication date:
    2012-07-17
    Publisher:
    Metzler, J B
    Languages:
    german

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