Öffentlichkeitsarbeit für Alteneinrichtungen: Vom Logo bis zum Internet

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Description

Wer sich als ambulante oder stationäre Einrichtung auf dem Altenpflegemarkt behaupten will, muss die besondere Qualität seiner Leistungen bekannt machen. Die AutorInnen haben in Bezug auf Pflegeversicherung und Marktorientierung sinnvolle Maßnahmen zusammengestellt und diese praxisnah mit vielen Beispielen aufbereitet. Ein Buch, das sich lohnt!

Product details

EAN/ISBN:: 9783437455605
Medium:: Paperback
Number of pages:: 224
Publication date:: 1999-12-07
Publisher:: Urban & Fischer Verlag
Languages:: german

EAN/ISBN:: 9783437455605
Medium:: Paperback
Number of pages:: 224
Publication date:: 1999-12-07
Publisher:: Urban & Fischer Verlag
Languages:: german

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