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    Mobile Business: Vom Geschäftsmodell zum Geschäftserfolg - Mit Fallbeispielen zu Mobile Marketing, mobilen Portalen und Content-Anbietern: Vom ... Marketing und Strategien für Content-Anbieter

     
    From Markus Giordano
    Only 1 items left in stock
    Mobile Business: Vom Geschäftsmodell zum Geschäftserfolg - Mit Fallbeispielen zu Mobile Marketing, mobilen Portalen und Content-Anbietern: Vom ... Marketing und Strategien für Content-Anbieter

    Description

    Das Buch beschreibt die Entwicklungen in der Telekommunikations- und Contentbranche. Es stellt relevante Aspekte um die Themen Konzeption, Gestaltung sowie Implementierung von mobilen Services vor und gliedert sich in Strategie/Geschäftsmodelle, Design, Content/Technologien und Marketing. Zahlreiche Fallstudien bieten dabei zusätzlichen Nutzen. Zu den Autoren gehören u. a. Senior Manager von MTV, Nokia, Swisscom, sunrise und E-Plus.

    Product details

    EAN/ISBN:
    9783409034005
    Edition:
    2005
    Medium:
    Bound edition
    Number of pages:
    466
    Publication date:
    2005-09-14
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409034005
    Edition:
    2005
    Medium:
    Bound edition
    Number of pages:
    466
    Publication date:
    2005-09-14
    Publisher:
    Gabler Verlag
    Languages:
    german

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