Mobile Business: Vom Geschäftsmodell zum Geschäftserfolg - Mit Fallbeispielen zu Mobile Marketing, mobilen Portalen und Content-Anbietern: Vom ... Marketing und Strategien für Content-Anbieter

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Das Buch beschreibt die Entwicklungen in der Telekommunikations- und Contentbranche. Es stellt relevante Aspekte um die Themen Konzeption, Gestaltung sowie Implementierung von mobilen Services vor und gliedert sich in Strategie/Geschäftsmodelle, Design, Content/Technologien und Marketing. Zahlreiche Fallstudien bieten dabei zusätzlichen Nutzen. Zu den Autoren gehören u. a. Senior Manager von MTV, Nokia, Swisscom, sunrise und E-Plus.

Product details

EAN/ISBN:: 9783409034005
Edition:: 2005
Medium:: Bound edition
Number of pages:: 466
Publication date:: 2005-09-14
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409034005
Edition:: 2005
Medium:: Bound edition
Number of pages:: 466
Publication date:: 2005-09-14
Publisher:: Gabler Verlag
Languages:: german

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