Hotel-Marketing: Strategien - Marketing-Mix - Planung - Kontrolle

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Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der Preispolitik, des Beschwerdemanagements und der Kundenzufriedenheitsmessung ergänzt.

Product details

EAN/ISBN:: 9783409236812
Edition:: 2., überarb. u. erw. Aufl. 1998
Medium:: Paperback
Number of pages:: 360
Publication date:: 1998-10-29
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409236812
Edition:: 2., überarb. u. erw. Aufl. 1998
Medium:: Paperback
Number of pages:: 360
Publication date:: 1998-10-29
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

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