Marketing-Management: Analyse - Strategie - Implementierung

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Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.

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EAN/ISBN:: 9783409236133
Edition:: 1994
Medium:: Paperback
Number of pages:: 490
Publication date:: 1994-04-01
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409236133
Edition:: 1994
Medium:: Paperback
Number of pages:: 490
Publication date:: 1994-04-01
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

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