Marken-Design: Marken entwickeln, Markenstrategien erfolgreich umsetzen

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Dieses praxisorientierte Buch - jetzt in der 2. überarbeiteten Auflage - beschreibt, wie Designer und Markenmanager systematisch die Erfolgsfaktoren ihrer Marke ermitteln und in ansprechendes Brand-Design umsetzen.

Product details

EAN/ISBN:: 9783409214216
Edition:: 2. Aufl. 2004
Medium:: Paperback
Number of pages:: 392
Publication date:: 2004-03-30
Publisher:: Springer
Languages:: german

EAN/ISBN:: 9783409214216
Edition:: 2. Aufl. 2004
Medium:: Paperback
Number of pages:: 392
Publication date:: 2004-03-30
Publisher:: Springer
Languages:: german

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