Erfolgreiches Markenmanagement. Vom Wert einer Marke, ihrer Stärkung und Erhaltung.

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Die Marke stellt das wahre Kapital eines Unternehmens dar. Doch viele Marken sind bereits angeschlagen und drohen unterzugehen. Was ist es, was Marken stark macht? Wie führt man Marken in einer Zeit schneller Veränderungen? Dieses Buch gibt vielfältige Antworten.

Product details

EAN/ISBN:: 9783409188746
Edition:: 1997
Medium:: Paperback
Number of pages:: 208
Publication date:: 1997-06-01
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409188746
Edition:: 1997
Medium:: Paperback
Number of pages:: 208
Publication date:: 1997-06-01
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

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