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    Erfolgreiches Markenmanagement. Vom Wert einer Marke, ihrer Stärkung und Erhaltung.

     
    From Ulrich Hauser
    Only 1 items left in stock
    Erfolgreiches Markenmanagement. Vom Wert einer Marke, ihrer Stärkung und Erhaltung.

    Description

    Die Marke stellt das wahre Kapital eines Unternehmens dar. Doch viele Marken sind bereits angeschlagen und drohen unterzugehen. Was ist es, was Marken stark macht? Wie führt man Marken in einer Zeit schneller Veränderungen? Dieses Buch gibt vielfältige Antworten.

    Product details

    EAN/ISBN:
    9783409188746
    Edition:
    1997
    Medium:
    Paperback
    Number of pages:
    208
    Publication date:
    1997-06-01
    Publisher:
    Dr. Th. Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409188746
    Edition:
    1997
    Medium:
    Paperback
    Number of pages:
    208
    Publication date:
    1997-06-01
    Publisher:
    Dr. Th. Gabler Verlag
    Languages:
    german

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