Effizienz im Marketing: Marketingprozesse optimieren statt Leistungspotentiale vergeuden (German Edition)

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Marketing-Effizienz heißt, Prozesse optimieren statt Leistungspotentiale vergeuden. Die Autoren zeigen unter anderem, wie man ein Unternehmen vom Markt her führt, welche Marketingprozesse man outsourcen sollte, wie eine Neuorientierung des Marketing zu schaffen ist.

Product details

EAN/ISBN:: 9783409187756
Edition:: 1994
Medium:: Paperback
Number of pages:: 240
Publication date:: 1994-01-01
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409187756
Edition:: 1994
Medium:: Paperback
Number of pages:: 240
Publication date:: 1994-01-01
Publisher:: Gabler Verlag
Languages:: german

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