Bankmarketing im Firmenkundengeschäft: Von Der Strategie Zum Kunden (German Edition)

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Die grundlegenden Instrumente des Firmenkundenmarketing, also Produkt-, Preis- und Vertriebspolitik, werden in ihrer aktuellen Entwicklung praxisorientiert dargestellt und erläutert. Ein absolutes Muss auf dem Weg zum Kunden.

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EAN/ISBN:: 9783409140911
Edition:: 1997
Medium:: Paperback
Number of pages:: 276
Publication date:: 1997-06-13
Publisher:: Dr. Th. Gabler Verlag

EAN/ISBN:: 9783409140911
Edition:: 1997
Medium:: Paperback
Number of pages:: 276
Publication date:: 1997-06-13
Publisher:: Dr. Th. Gabler Verlag

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