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    Fremdkapitalmarketing: Ein Teil des Finanzmarketing der Unternehmung (Trends in Finance and Banking)

     
    From Sebastian Klein
    Fremdkapitalmarketing: Ein Teil des Finanzmarketing der Unternehmung (Trends in Finance and Banking)

    Description

    der finanzierungspolitischen Instrumente. - vi- Die theoretische Erklarung des Fremdkapitalmarketing und die Erarbeitung einer Konzeption: Systematische Informationsgewinnung zur Entscheidungsvor­ bereitung und Entscheidungsfundierung sowie die Planung von und Entscheidung tiber marketingstrategische und marketingpolitische Tatbestande vor dem Hintergrund finanzierungspolitischer Uberlegungen, sind dem Verfasser in tiberzeugender Weise gelungen.

    Product details

    EAN/ISBN:
    9783409140553
    Edition:
    1996
    Medium:
    Paperback
    Number of pages:
    512
    Publication date:
    1996-01-01
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409140553
    Edition:
    1996
    Medium:
    Paperback
    Number of pages:
    512
    Publication date:
    1996-01-01
    Publisher:
    Gabler Verlag
    Languages:
    german

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