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Ganzheitliches Direktmarketing

 
From Wirtz, Bernd W.
Only 2 items left in stock
Ganzheitliches Direktmarketing

Description

Dieses Buch gibt unter Berücksichtigung aller Instrumente des Marketingmixes und neuer Informations- und Kommunikationstechnologien einen umfassenden Überblick zu den Grundlagen und Prozessen im Direktmarketing. Analysen und Handlungsempfehlungen aus wissenschaftlicher und praxisorientierter Perspektive werden von Branchenexperten anhand zahlreicher Beispiele verdeutlicht.

Product details

EAN/ISBN:
9783409143455
Edition:
2006
Medium:
Bound edition
Number of pages:
710
Publication date:
2006-02-13
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783409143455
Edition:
2006
Medium:
Bound edition
Number of pages:
710
Publication date:
2006-02-13
Publisher:
Gabler Verlag
Languages:
german

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