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    Ganzheitliches Direktmarketing

     
    From Wirtz, Bernd W.
    Only 2 items left in stock
    Ganzheitliches Direktmarketing

    Description

    Dieses Buch gibt unter Berücksichtigung aller Instrumente des Marketingmixes und neuer Informations- und Kommunikationstechnologien einen umfassenden Überblick zu den Grundlagen und Prozessen im Direktmarketing. Analysen und Handlungsempfehlungen aus wissenschaftlicher und praxisorientierter Perspektive werden von Branchenexperten anhand zahlreicher Beispiele verdeutlicht.

    Product details

    EAN/ISBN:
    9783409143455
    Edition:
    2006
    Medium:
    Bound edition
    Number of pages:
    710
    Publication date:
    2006-02-13
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409143455
    Edition:
    2006
    Medium:
    Bound edition
    Number of pages:
    710
    Publication date:
    2006-02-13
    Publisher:
    Gabler Verlag
    Languages:
    german

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