Kommunikationsqualität in persönlichen Kundenbeziehungen: Konzeptualisierung und empirische Prüfung (Basler Schriften zum Marketing) (German Edition) (Basler Schriften zum Marketing, 16, Band 16)

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Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualität in persönlichen Mitarbeiter-Kunde-Interaktionen. Darüber hinaus werden die Wirkungen der Kommunikationsqualität im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Größen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht.

Product details

EAN/ISBN:: 9783409142885
Edition:: 2005
Medium:: Paperback
Number of pages:: 300
Publication date:: 2005-08-26
Publisher:: Gabler Verlag

EAN/ISBN:: 9783409142885
Edition:: 2005
Medium:: Paperback
Number of pages:: 300
Publication date:: 2005-08-26
Publisher:: Gabler Verlag

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