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    Markenmanagement in der Automobil-Zulieferindustrie: Vom Lieferanten zum Entwicklungs- und Wertschöpfungspartner

     
    From Bernd Gottschalk
    Only 1 items left in stock
    Markenmanagement in der Automobil-Zulieferindustrie: Vom Lieferanten zum Entwicklungs- und Wertschöpfungspartner

    Description

    Markenmanagement wird immer mehr zu einem Topthema für die Automobil-Zulieferindustrie. Die Herausgeber lassen führende Vertreter der Automobil-Zulieferindustrie zu Wort kommen. Top-Manager bedeutender Zulieferfirmen beschreiben erstmalig ihre global anerkannten Erfolgsstrategien im Markenmanagement.

    Product details

    EAN/ISBN:
    9783409142588
    Edition:
    2006
    Medium:
    Bound edition
    Number of pages:
    231
    Publication date:
    2006-12-08
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409142588
    Edition:
    2006
    Medium:
    Bound edition
    Number of pages:
    231
    Publication date:
    2006-12-08
    Publisher:
    Gabler Verlag
    Languages:
    german

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    Used - good
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