Markenmanagement in der Motorradindustrie: Grundlagen, Trends, Erfolgsstrategien führender Hersteller

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In "Markenmanagement in der Motorradindustrie" erläutern Branchen- und Markenexperten das Zusammenspiel von Produkt, Design, Markenwirkung, Community und Markentreue, und sie beleuchten die besondere Rolle des Motorradsports. Führende Motorradhersteller geben Einblick in die Erfolgsgeschichte ihrer Marke.

Product details

EAN/ISBN:: 9783409142571
Edition:: 2005
Medium:: Bound edition
Number of pages:: 328
Publication date:: 2005-08-26
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409142571
Edition:: 2005
Medium:: Bound edition
Number of pages:: 328
Publication date:: 2005-08-26
Publisher:: Gabler Verlag
Languages:: german

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