Private Banking: Kundenbindung und Ertragssteigerung in der Praxis

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Description

Überblick und Einblick, was verschiedene Banken und andere Finanzdienstleister unternehmen, um im Wettbewerb um die vermögenden Kunden eine wichtige Rolle zu spielen und entsprechende

Erträge und Kundenbindung zu erzielen. Erfolgreiche, innovative Konzepte von internationalen Großbanken, aber auch von ertragstarken Nischen-Playern werden praxisnah vorgestellt. Optimierungspotenziale durch effektive Personalentwicklung und Customer Relationship Management werden aufgezeigt.

Product details

EAN/ISBN:: 9783409142489
Edition:: 2005
Medium:: Paperback
Number of pages:: 188
Publication date:: 2005-12-08
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783409142489
Edition:: 2005
Medium:: Paperback
Number of pages:: 188
Publication date:: 2005-12-08
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

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