Cash-Management-Systeme: Ein Entscheidungsproblem der Marketingpolitik im Firmenkundengeschäft der Kreditinstitute (Bankmarketing)

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Marketingzielen und Marke tinginstrumenten zu verdeutlichen. Die betriebswirtschaftliche Theorie erzielt nicht urn ihrer selbst willen Erkenntnisse; sie sollte vielmehr stets Komplement der Praxis sein. In der so verstandenen Betriebswirt schaftslehre ist es erforderlich, praxisrelevante Fragestellungen durch umfassende Analyse und Empirie in neue Strukturen und Gesetzmii8igkeiten umzusetzen.

Product details

EAN/ISBN:: 9783409142021
Edition:: 1988
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 372
Publication date:: 1988-01-01
Publisher:: Gabler Verlag

EAN/ISBN:: 9783409142021
Edition:: 1988
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 372
Publication date:: 1988-01-01
Publisher:: Gabler Verlag

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