Investitionsgütermarketing: Positionsbestimmung und Perspektiven

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Modelle zu erfassen und zu erklaren, urn letztlich in Orientierung an diesen Erkenntnissen marketingpolitische Handlungsempfehlungen ausarbeiten zu konnen.

Product details

EAN/ISBN:: 9783409136440
Edition:: Softcover reprint of the original 1st ed. 1990
Medium:: Bound edition
Number of pages:: 420
Publication date:: 1990-01-01
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783409136440
Edition:: Softcover reprint of the original 1st ed. 1990
Medium:: Bound edition
Number of pages:: 420
Publication date:: 1990-01-01
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

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