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    Investitionsgütermarketing: Positionsbestimmung und Perspektiven

     
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    Investitionsgütermarketing: Positionsbestimmung und Perspektiven

    Description

    Modelle zu erfassen und zu erklaren, urn letztlich in Orientierung an diesen Erkenntnissen marketingpolitische Handlungsempfehlungen ausarbeiten zu konnen.

    Product details

    EAN/ISBN:
    9783409136440
    Edition:
    Softcover reprint of the original 1st ed. 1990
    Medium:
    Bound edition
    Number of pages:
    420
    Publication date:
    1990-01-01
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409136440
    Edition:
    Softcover reprint of the original 1st ed. 1990
    Medium:
    Bound edition
    Number of pages:
    420
    Publication date:
    1990-01-01
    Publisher:
    Gabler Verlag
    Languages:
    german

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