Netzwerkansätze im Business-to-Business-Marketing

Description

Vezeichnis: Der Sammelband gibt einen umfassenden Überblick über die Möglichkeiten und Grenzen der Anwendung des Netzwerkansatzes auf organisationale Absatz- und Beschaffungsprozesse.

Product details

EAN/ISBN:: 9783409138925
Edition:: 1994
Medium:: Paperback
Number of pages:: 344
Publication date:: 1994-01-04
Publisher:: Dr. Th. Gabler Verlag

EAN/ISBN:: 9783409138925
Edition:: 1994
Medium:: Paperback
Number of pages:: 344
Publication date:: 1994-01-04
Publisher:: Dr. Th. Gabler Verlag

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