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    Medienunternehmen im digitalen Zeitalter. Neue Technologien - Neue Märkte - Neue Geschäftsansätze.

     
    From Matthias Schumann
    Medienunternehmen im digitalen Zeitalter. Neue Technologien - Neue Märkte - Neue Geschäftsansätze.

    Description

    Durch die multimediale Aufbereitung von Informationen sowie deren Online-Verfügbarkeit wird es in den nächsten Jahren zu grundlegenden Veränderungen der Märkte kommen: neue Produkte werden entstehen, neue Wettbewerber aus der Telekommunikations- und Informatik-Branche werden dazukommen. Die Autoren liefern hierzu einen Überblick, eine gleichermaßen betriebswirtschaftliche und technisch fundierte Bestandsaufnahme.

    Product details

    EAN/ISBN:
    9783409130646
    Edition:
    1999
    Medium:
    Paperback
    Number of pages:
    336
    Publication date:
    1999-05-01
    Publisher:
    Dr. Th. Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409130646
    Edition:
    1999
    Medium:
    Paperback
    Number of pages:
    336
    Publication date:
    1999-05-01
    Publisher:
    Dr. Th. Gabler Verlag
    Languages:
    german

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