Preismanagement kompakt: Probleme und Methoden des modernen Pricing

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Prof. Simon behandelt in diesem bewusst kompakt gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung.

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EAN/ISBN:: 9783409132329
Edition:: 1995
Medium:: Paperback
Number of pages:: 240
Publication date:: 1995-01-01
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409132329
Edition:: 1995
Medium:: Paperback
Number of pages:: 240
Publication date:: 1995-01-01
Publisher:: Gabler Verlag
Languages:: german

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