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    Kundenclubs & More: Innovative Konzepte zur Kundenbindung

     
    From Wolfgang Hartmann
    Only 1 items left in stock
    Kundenclubs & More: Innovative Konzepte zur Kundenbindung

    Description

    Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Händlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi.

    Product details

    EAN/ISBN:
    9783409125918
    Edition:
    2004
    Medium:
    Bound edition
    Number of pages:
    267
    Publication date:
    2004-11-15
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409125918
    Edition:
    2004
    Medium:
    Bound edition
    Number of pages:
    267
    Publication date:
    2004-11-15
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €8.49
    Used - good
    €8.49
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