Kundenclubs & More: Innovative Konzepte zur Kundenbindung

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Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Händlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi.

Product details

EAN/ISBN:: 9783409125918
Edition:: 2004
Medium:: Bound edition
Number of pages:: 267
Publication date:: 2004-11-15
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409125918
Edition:: 2004
Medium:: Bound edition
Number of pages:: 267
Publication date:: 2004-11-15
Publisher:: Gabler Verlag
Languages:: german

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