Praxisorientierte Markenführung: Neue Strategien, innovative Instrumente und aktuelle Fallstudien

Only 1 items left in stock

Description

Durch die Kombination von Theorie und Praxis kann sich der Leser die Umsetzungsproblematiken der Markenführung anhand konkreter Fallstudien schnell erschließen und sich dabei ein solides theoretisches Wissen aufbauen. Innovative, neue Aspekte der Markenführung, wie z.B. Employer Branding, Virale Markenführung, Guerilla Marketing oder Couponing werden analysiert. Ebenso finden die kommunikativen Aspekte der Markenführung ihre besondere Berücksichtigung.

Product details

EAN/ISBN:: 9783409125161
Edition:: 2005
Medium:: Paperback
Number of pages:: 696
Publication date:: 2005-02-15
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409125161
Edition:: 2005
Medium:: Paperback
Number of pages:: 696
Publication date:: 2005-02-15
Publisher:: Gabler Verlag
Languages:: german

Shipping

Buy on Amazon

The edition supplied may vary.

Condition

Learn more

Condition€4.49

Used - very good

€4.49

available immediately

New €84.99 You save €80.50 (94%)

€4.49

incl. VAT, plus Shipping costs

Checked second-hand items
Free shipping from €19
With you in 2-4 working days

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here