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    Erfolgreiche Führung von Medienmarken: "Strategien Für Positionierung, Markentransfers Und Branding"

     
    From Carsten Baumgarth
    Only 1 items left in stock
    Erfolgreiche Führung von Medienmarken: "Strategien Für Positionierung, Markentransfers Und Branding"

    Description

    Neben "erblicksartikeln zu den Besonderheiten der Markenpolitik f"r Medien beschreiben erfolgreiche Vertreter von Medienmarken ihre Erfolgsstrategien.

    Einen inhaltlichen Schwerpunkt bilden aufgrund der hohen aktuellen Relevanz insbesondere Markentransferstrategien von Medienmarken im Medienbereich sowie Markentransferstrategien von Medienmarken in v"llig neue Gebiete.

    Product details

    EAN/ISBN:
    9783409125123
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    276
    Publication date:
    2013-10-04
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783409125123
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    276
    Publication date:
    2013-10-04
    Publisher:
    Springer
    Languages:
    german

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    €1.73
    Used - very good
    €1.73
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