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Multikanalstrategien. Konzepte, Methoden und Erfahrungen: Herausforderungen an die Distributionspolitik von Unternehmen

 
From Dieter Ahlert
Only 2 items left in stock
Multikanalstrategien. Konzepte, Methoden und Erfahrungen: Herausforderungen an die Distributionspolitik von Unternehmen

Description

Die Autoren diskutieren Chancen und Risiken einer Multikanalstrategie. Sie stellen eine konkrete Entscheidungsgrundlage zur strategischen Absatzkanalwahl vor, beleuchten relevante Branchen und zeigen Herausforderungen und Best Practices auf. Abschließend erfolgt eine übergreifende Darstellung der Anforderungen des Multikanalmanagements an Controlling und Informationstechnologie.

Product details

EAN/ISBN:
9783409122924
Edition:
1. Aufl.
Medium:
Bound edition
Number of pages:
290
Publication date:
2003-01-30
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783409122924
Edition:
1. Aufl.
Medium:
Bound edition
Number of pages:
290
Publication date:
2003-01-30
Publisher:
Gabler Verlag
Languages:
german

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