Handbuch Couponing

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In einzigartiger Weise beleuchtet das Autorenteam alle Facetten des Couponing im deutschsprachigen Raum (inkl. Österreich): von den rechtlichen, psychologischen und kreativen Rahmenbedingungen über Coupon-Gestaltung, Database Marketing, innovative Analyse und qualifizierte Response-Erfassung bis zu den Clearing-Häusern. Zahlreiche Beispiele aus unterschiedlichen Branchen bieten konkrete Anregungen für den praktischen Einsatz des Couponing.

Product details

EAN/ISBN:: 9783409123501
Edition:: 2003
Medium:: Bound edition
Number of pages:: 812
Publication date:: 2003-06-20
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409123501
Edition:: 2003
Medium:: Bound edition
Number of pages:: 812
Publication date:: 2003-06-20
Publisher:: Gabler Verlag
Languages:: german

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