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    Preiswahrnehmung von Dienstleistungen. Konzeptualisierung und Integration in das Relationship Marketing (Basler Schriften zum Marketing, Band 11)

     
    From Florian Siems
    Only 1 items left in stock
    Preiswahrnehmung von Dienstleistungen. Konzeptualisierung und Integration in das Relationship Marketing (Basler Schriften zum Marketing, Band 11)

    Description

    Florian Siems leitet theoriegestützt Hypothesen zu Wirkungsbeziehungen zwischen der Preiswahrnehmung und Kundenzufriedenheit und Kundenbindung ab und überprüft sie kausalanalytisch. Abschließend präsentiert der Autor Implikationen für Wissenschaft und Praxis und stellt ein Mess- und Steuerungskonzept vor.

    Product details

    EAN/ISBN:
    9783409123778
    Edition:
    1. Aufl.
    Medium:
    Paperback
    Number of pages:
    392
    Publication date:
    2003-01-15
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783409123778
    Edition:
    1. Aufl.
    Medium:
    Paperback
    Number of pages:
    392
    Publication date:
    2003-01-15
    Publisher:
    Gabler Verlag

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