Preiswahrnehmung von Dienstleistungen. Konzeptualisierung und Integration in das Relationship Marketing (Basler Schriften zum Marketing, Band 11)

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Florian Siems leitet theoriegestützt Hypothesen zu Wirkungsbeziehungen zwischen der Preiswahrnehmung und Kundenzufriedenheit und Kundenbindung ab und überprüft sie kausalanalytisch. Abschließend präsentiert der Autor Implikationen für Wissenschaft und Praxis und stellt ein Mess- und Steuerungskonzept vor.

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EAN/ISBN:: 9783409123778
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 392
Publication date:: 2003-01-15
Publisher:: Gabler Verlag

EAN/ISBN:: 9783409123778
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 392
Publication date:: 2003-01-15
Publisher:: Gabler Verlag

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