Innovationsmanagement in Medienunternehmen: Theoretische Grundlagen und Praxiserfahrungen (German Edition)

Description

Frank Habann liefert dem Leser die Bausteine des Innovationsmanagements in Medienunternehmen. Verantwortliche Medienmanager präsentieren sowohl Innovationen in klassischen Mediengeschäften und neu entstehenden Geschäftsfeldern als auch die Umsetzung an ausgewählten Projekten.

Product details

EAN/ISBN:: 9783409123679
Edition:: 2003
Medium:: Paperback
Number of pages:: 304
Publication date:: 2003-03-20
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409123679
Edition:: 2003
Medium:: Paperback
Number of pages:: 304
Publication date:: 2003-03-20
Publisher:: Gabler Verlag
Languages:: german

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