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    Innovationsmanagement in Medienunternehmen: Theoretische Grundlagen und Praxiserfahrungen (German Edition)

     
    From Frank Habann
    Only 1 items left in stock
    Innovationsmanagement in Medienunternehmen: Theoretische Grundlagen und Praxiserfahrungen (German Edition)

    Description

    Frank Habann liefert dem Leser die Bausteine des Innovationsmanagements in Medienunternehmen. Verantwortliche Medienmanager präsentieren sowohl Innovationen in klassischen Mediengeschäften und neu entstehenden Geschäftsfeldern als auch die Umsetzung an ausgewählten Projekten.

    Product details

    EAN/ISBN:
    9783409123679
    Edition:
    2003
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    2003-03-20
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409123679
    Edition:
    2003
    Medium:
    Paperback
    Number of pages:
    304
    Publication date:
    2003-03-20
    Publisher:
    Gabler Verlag
    Languages:
    german

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