Multi-Channel-Fundraising - clever kommunizieren, mehr Spender gewinnen

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Die Autoren stellen das mögliche Zusammenwirken verschiedener Kommunikationskanäle wie persönliche Kommunikation, Telefon und Mailing, Internet, Handy, SMS sowie Massenmedien vor. Die Präsentation einer angepassten Database macht das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung.

Product details

EAN/ISBN:: 9783409120067
Edition:: 2003
Medium:: Paperback
Number of pages:: 220
Publication date:: 2003-01-01
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409120067
Edition:: 2003
Medium:: Paperback
Number of pages:: 220
Publication date:: 2003-01-01
Publisher:: Gabler Verlag
Languages:: german

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