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    Strategisches Account Management (Arbeitstitel) . Mit CRM den Kundenwert steigern

     
    From Reinhold Rapp
    Only 1 items left in stock
    Strategisches Account Management (Arbeitstitel) . Mit CRM den Kundenwert steigern

    Description

    Nicht selten liefert nur ein kleiner Anteil von Kunden den größten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Die Autoren beschreiben in ihrem Buch Wege und Instrumente, wie Strategisches Account Management mit der CRM-Methodologie verbunden werden kann.

    Product details

    EAN/ISBN:
    9783409117753
    Edition:
    1. Aufl.
    Medium:
    Bound edition
    Number of pages:
    174
    Publication date:
    2002-02-12
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409117753
    Edition:
    1. Aufl.
    Medium:
    Bound edition
    Number of pages:
    174
    Publication date:
    2002-02-12
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €9.49
    Used - good
    €9.49
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