Integrierte Kommunikation in Theorie und Praxis: Betriebswirtschaftliche Und Kommunikationswissenschaftliche Perspektiven

Description

Rennomierte Autoren beider Disziplinen stellen gleichermaßen die betriebswirtschaftliche und kommunikationswissenschaftliche Perspektive der Integrierten Kommunikation vor. Unternehmen wie dm Drogerie-Markt, Young&Rubicam, Deutsche Telekom, etc. zeigen die erfolgreiche Umsetzung der Integrierten Kommunikation in verschiedenen Branchen.

Product details

EAN/ISBN:: 9783409116411
Edition:: 2000
Medium:: Paperback
Number of pages:: 300
Publication date:: 2013-10-04
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409116411
Edition:: 2000
Medium:: Paperback
Number of pages:: 300
Publication date:: 2013-10-04
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

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