Dialogkommunikation im Relationship Marketing (Basler Schriften zum Marketing)

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Andreas Lischka entwickelt eine Erfolgs-und Steuerungsgröße von Unternehmen-Kunde-Interaktionen auf Grundlage einer Kosten-Nutzen-Analyse.

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EAN/ISBN:: 9783409116329
Edition:: 2000
Medium:: Paperback
Number of pages:: 284
Publication date:: 2000-06-16
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409116329
Edition:: 2000
Medium:: Paperback
Number of pages:: 284
Publication date:: 2000-06-16
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

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