Die Marke als Botschafter: Markenidentität bestimmen und Entwickeln (German Edition)

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Der Autor liefert einen übergreifenden und praxisnahen Markenansatz. Er zeigt die Marke als Botschafter zwischen Unternehmen und Kunden. Ein Muss für jeden Marketing-Fachmann! Mit vielen Anregungen für die tägliche Arbeit.

Product details

EAN/ISBN:: 9783409119726
Edition:: 2002
Medium:: Paperback
Number of pages:: 240
Publication date:: 2002-07-15
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409119726
Edition:: 2002
Medium:: Paperback
Number of pages:: 240
Publication date:: 2002-07-15
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

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