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    Kundenmanagement im Multi-Channel-Vertrieb. Strategien und Werkzeuge für die konsequente Kundenorientierung

     
    From Biesel, Hartmut H.
    Only 1 items left in stock
    Kundenmanagement im Multi-Channel-Vertrieb. Strategien und Werkzeuge für die konsequente Kundenorientierung

    Description

    "Kundenmanagement im Multi-Channel-Vertrieb" liefert Strategien und Werkzeuge für die konsequente Kundenorientierung über differenzierte Vertriebskanäle hinweg: von Vertriebs-Scorecard und 1:1-Marketing über Category Management und Efficient Consumer Response bis hin zu Loyalitätsprogrammen und Beschwerdemanagement.

    Product details

    EAN/ISBN:
    9783409118972
    Edition:
    2002
    Medium:
    Bound edition
    Number of pages:
    303
    Publication date:
    2002-03-28
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409118972
    Edition:
    2002
    Medium:
    Bound edition
    Number of pages:
    303
    Publication date:
    2002-03-28
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €14.49
    Used - good
    €14.49
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