Individualisierte Präferenzanalyse (Unternehmensführung und Marketing)

Description

Jürgen Fischer entwickelt eine neue Variante einer vollkommen individualisierten Conjoint Analyse (ICA), mit deren Hilfe eine Präferenzanalyse auf Individualebene durchgeführt werden kann

Product details

EAN/ISBN:: 9783409118606
Edition:: 2001
Medium:: Paperback
Number of pages:: 268
Publication date:: 2001-09-14
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409118606
Edition:: 2001
Medium:: Paperback
Number of pages:: 268
Publication date:: 2001-09-14
Publisher:: Gabler Verlag
Languages:: german

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