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    CRM im Direktmarketing. Kunden gewinnen durch interaktive Prozesse

     
    From Heinrich Holland
    Only 1 items left in stock
    CRM im Direktmarketing. Kunden gewinnen durch interaktive Prozesse

    Description

    Das Buch zeigt die Grundidee des Customer-Relationship-Managements als einen strategischen Ansatz zur Planung, Steuerung und Durchführung von interaktiven Prozessen mit den Kunden.

    Dieser praxisorientierte Ratgeber behandelt das Konzept von CRM aus Marketingsicht und zeigt die Umsetzung im Direktmarketing anhand zahlreicher Fallbeispiele.

    Product details

    EAN/ISBN:
    9783409118064
    Edition:
    1. Aufl.
    Medium:
    Bound edition
    Number of pages:
    163
    Publication date:
    2001-08-30
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783409118064
    Edition:
    1. Aufl.
    Medium:
    Bound edition
    Number of pages:
    163
    Publication date:
    2001-08-30
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €5.49
    Used - very good
    €5.49
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