Direct Banking: Wie virtuelle Institute das Bankgeschäft revolutionieren

Description

Was macht Direktbanken so erfolgreich? Ausgehend von der Marktforschung über die Struktur des Marketingmix und der grundlegenden IT-Architektur werden die Besonderheiten erfolgreicher Marktauftritte präsentiert.

Product details

EAN/ISBN:: 9783409114943
Edition:: 2000
Medium:: Bound edition
Number of pages:: 452
Publication date:: 2000-09-28
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

EAN/ISBN:: 9783409114943
Edition:: 2000
Medium:: Bound edition
Number of pages:: 452
Publication date:: 2000-09-28
Publisher:: Dr. Th. Gabler Verlag
Languages:: german

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