Gabler Lexikon Marktforschung (German Edition)

Description

Das Lexikon deckt alle relevanten Aspekte der Marktforschung ab und gibt einen umfassenden Überblick über die Grundlagen. Die Sachgebiete wie betriebswirtschaftliche Marktforschung, Organisation der betriebswirtschaftlichen Marktforschung, Methoden der Datengewinnung, Methoden der Datenanalyse und viele mehr sind aktuell, kompetent und anschaulich aufbereitet.

Product details

EAN/ISBN:: 9783322946362
Edition:: Softcover reprint of the original 1st ed. 2004
Medium:: Paperback
Number of pages:: 584
Publication date:: 2012-07-08
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322946362
Edition:: Softcover reprint of the original 1st ed. 2004
Medium:: Paperback
Number of pages:: 584
Publication date:: 2012-07-08
Publisher:: Gabler Verlag

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