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    Gabler Lexikon Marktforschung (German Edition)

     
    From Tscheulin, Dieter K.
    Gabler Lexikon Marktforschung (German Edition)

    Description

    Das Lexikon deckt alle relevanten Aspekte der Marktforschung ab und gibt einen umfassenden Überblick über die Grundlagen. Die Sachgebiete wie betriebswirtschaftliche Marktforschung, Organisation der betriebswirtschaftlichen Marktforschung, Methoden der Datengewinnung, Methoden der Datenanalyse und viele mehr sind aktuell, kompetent und anschaulich aufbereitet.

    Product details

    EAN/ISBN:
    9783322946362
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    584
    Publication date:
    2012-07-08
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322946362
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    584
    Publication date:
    2012-07-08
    Publisher:
    Gabler Verlag

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