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    Handbuch Internationales Management: Grundlagen - Instrumente - Perspektiven

     
    From Klaus Macharzina
    Handbuch Internationales Management: Grundlagen - Instrumente - Perspektiven

    Description

    Führende Wissenschaftler sowie namhafte Praktiker vermitteln einen umfassenden Überblick über den Stand und die zukünftigen Entwicklungen der internationalen Unternehmensführung. Für die 2. Auflage überarbeitete sowie neue Beiträge zu den Kernbereichen des Internationalisierungsprozesses - Eintritt in fremde Märkte, strategische Gestaltung des Engagements und dessen koordinative Kontrolle - gewährleisten ein hohes Maß an theoretischer und praxisbezogener Problemorientierung.

    Product details

    EAN/ISBN:
    9783322920300
    Edition:
    2
    Medium:
    Paperback
    Number of pages:
    1196
    Publication date:
    2014-08-23
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783322920300
    Edition:
    2
    Medium:
    Paperback
    Number of pages:
    1196
    Publication date:
    2014-08-23
    Publisher:
    Gabler Verlag
    Languages:
    german

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