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Profitables Markenmanagement: Strategien - Konzepte - Best Practices (German Edition)

 
From Olaf Göttgens
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Profitables Markenmanagement: Strategien - Konzepte - Best Practices (German Edition)

Description

BBDO Consulting hat auf dem Gebiet des Markenmanagements den "Brand-Equity-Management-Ansatz" entwickelt und erfolgreich in die Beratungspraxis umgesetzt. Ziel ist, den Markenwert von Unternehmen profitabel zu steigern. Best-Practice-Beispiele aus dem Kundenkreis der BBDO Consulting (Allianz, e-plus, Techniker Krankenkasse und Siemens) zeigen, wie die beschriebenen Methoden und Konzepte zur nachhaltigen Steigerung des Markenwerts in der Unternehmenspraxis beitragen.

Product details

EAN/ISBN:
9783322912572
Edition:
Softcover reprint of the original 1st ed. 2003
Medium:
Paperback
Number of pages:
388
Publication date:
2012-05-24
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783322912572
Edition:
Softcover reprint of the original 1st ed. 2003
Medium:
Paperback
Number of pages:
388
Publication date:
2012-05-24
Publisher:
Gabler Verlag
Languages:
german

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