Profitables Markenmanagement: Strategien - Konzepte - Best Practices (German Edition)

Description

BBDO Consulting hat auf dem Gebiet des Markenmanagements den "Brand-Equity-Management-Ansatz" entwickelt und erfolgreich in die Beratungspraxis umgesetzt. Ziel ist, den Markenwert von Unternehmen profitabel zu steigern. Best-Practice-Beispiele aus dem Kundenkreis der BBDO Consulting (Allianz, e-plus, Techniker Krankenkasse und Siemens) zeigen, wie die beschriebenen Methoden und Konzepte zur nachhaltigen Steigerung des Markenwerts in der Unternehmenspraxis beitragen.

Product details

EAN/ISBN:: 9783322912572
Edition:: Softcover reprint of the original 1st ed. 2003
Medium:: Paperback
Number of pages:: 388
Publication date:: 2012-05-24
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783322912572
Edition:: Softcover reprint of the original 1st ed. 2003
Medium:: Paperback
Number of pages:: 388
Publication date:: 2012-05-24
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

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