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    Marketing für High-Tech-Unternehmen: Wie Sie Markt- und Technologiezyklen strategisch nutzen und beeinflussen

     
    From Sebastian Grimm
    Marketing für High-Tech-Unternehmen: Wie Sie Markt- und Technologiezyklen strategisch nutzen und beeinflussen

    Description

    Der Autor zeigt, wie Hochtechnologie-Unternehmen mit strategischem Marketing leichter Neukunden gewinnen, ihren Umsatz steigern und gleichzeitig die Kosten senken. Mit zahlreichen Praxisbeispielen aus den High-Tech-Branchen.

    Product details

    EAN/ISBN:
    9783322908940
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    287
    Publication date:
    2012-05-27
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322908940
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    287
    Publication date:
    2012-05-27
    Publisher:
    Gabler Verlag

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