Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)

Description

Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen.

Product details

EAN/ISBN:: 9783322904652
Edition:: 2002
Medium:: Paperback
Number of pages:: 420
Publication date:: 2012-07-08
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322904652
Edition:: 2002
Medium:: Paperback
Number of pages:: 420
Publication date:: 2012-07-08
Publisher:: Gabler Verlag

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