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    Kundenerlebnis als Wettbewerbsvorteil: Mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten (German Edition)

     
    From Bernd Schmitt
    Only 1 items left in stock
    Kundenerlebnis als Wettbewerbsvorteil: Mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten (German Edition)

    Description

    Die Autoren zeigen an konkreten Fallbeispielen (Apple, Mini, O2, Red Bull, Segafredo Zanetti, SevenOne Media und VW GTI), wie führende Unternehmen das Kundenerlebnis als Wettbewerbsvorteil nutzen. Sie liefern den strategischen Rahmen sowie einen 5-Stufen-Plan mit den wichtigsten Werkzeugen zur Umsetzung: Zielgruppensegmentierung und -selektion, Positionierung, Branding, Service und Innovation.

    Product details

    EAN/ISBN:
    9783322903228
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    184
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783322903228
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    184
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag
    Languages:
    german

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    Used - very good
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