Customer-Lifetime-Value-Management

Description

Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, das CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensführung zum Customer-Lifetime-Value-Management (CLV-M) verknüpft.

Product details

EAN/ISBN:: 9783322902191
Edition:: Softcover reprint of the original 1st ed. 2000
Medium:: Paperback
Number of pages:: 212
Publication date:: 2000-02-25
Publisher:: Springer
Languages:: german

EAN/ISBN:: 9783322902191
Edition:: Softcover reprint of the original 1st ed. 2000
Medium:: Paperback
Number of pages:: 212
Publication date:: 2000-02-25
Publisher:: Springer
Languages:: german

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