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    Customer-Lifetime-Value-Management

     
    From Markus Hofmann
    Customer-Lifetime-Value-Management

    Description

    Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, das CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensführung zum Customer-Lifetime-Value-Management (CLV-M) verknüpft.

    Product details

    EAN/ISBN:
    9783322902191
    Edition:
    Softcover reprint of the original 1st ed. 2000
    Medium:
    Paperback
    Number of pages:
    212
    Publication date:
    2000-02-25
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783322902191
    Edition:
    Softcover reprint of the original 1st ed. 2000
    Medium:
    Paperback
    Number of pages:
    212
    Publication date:
    2000-02-25
    Publisher:
    Springer
    Languages:
    german

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