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    Handbuch Web Mining im Marketing: Konzepte, Systeme, Fallstudien (XBusiness Computing)

     
    From Hajo Hippner
    Handbuch Web Mining im Marketing: Konzepte, Systeme, Fallstudien (XBusiness Computing)

    Description

    Das Handbuch deckt alle Facetten des Web Mining ab. Zunächst wird der Prozess des Web Mining ausführlich beschrieben, wobei insbesondere auf den Aspekt des Preprocessing der internetspezifischen Daten eingegangen wird. Besonderer Wert wird auf die zahlreichen Einsatzpotenziale des Web Mining gelegt, wobei grundsätzliche Überlegungen mit den Ergebnissen bereits realisierter Projekte ergänzt werden.

    Product details

    EAN/ISBN:
    9783322898722
    Edition:
    Softcover reprint of the original 1st ed. 2002
    Format:
    Illustriert
    Medium:
    Paperback
    Number of pages:
    519
    Publication date:
    2012-07-08
    Publisher:
    Vieweg+Teubner Verlag
    EAN/ISBN:
    9783322898722
    Edition:
    Softcover reprint of the original 1st ed. 2002
    Format:
    Illustriert
    Medium:
    Paperback
    Number of pages:
    519
    Publication date:
    2012-07-08
    Publisher:
    Vieweg+Teubner Verlag

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