Handbuch Web Mining im Marketing: Konzepte, Systeme, Fallstudien (XBusiness Computing)

Description

Das Handbuch deckt alle Facetten des Web Mining ab. Zunächst wird der Prozess des Web Mining ausführlich beschrieben, wobei insbesondere auf den Aspekt des Preprocessing der internetspezifischen Daten eingegangen wird. Besonderer Wert wird auf die zahlreichen Einsatzpotenziale des Web Mining gelegt, wobei grundsätzliche Überlegungen mit den Ergebnissen bereits realisierter Projekte ergänzt werden.

Product details

EAN/ISBN:: 9783322898722
Edition:: Softcover reprint of the original 1st ed. 2002
Format:: Illustriert
Medium:: Paperback
Number of pages:: 519
Publication date:: 2012-07-08
Publisher:: Vieweg+Teubner Verlag

EAN/ISBN:: 9783322898722
Edition:: Softcover reprint of the original 1st ed. 2002
Format:: Illustriert
Medium:: Paperback
Number of pages:: 519
Publication date:: 2012-07-08
Publisher:: Vieweg+Teubner Verlag

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