Key Account Management: Erfolgsfaktoren für die Kundensteuerung - Strategien, Systeme, Tools

Description

Wie lassen sich Vertriebsprozesse optimieren, um Schlüsselkunden professionell zu managen? Welche Anforderungen müssen zukunftsorientierte Key-Account-Manager z. B. bei der Kundenakquise erfüllen? Dieses Buch vermittelt praxiserprobte Strategien und Instrumente.

Product details

EAN/ISBN:: 9783322890528
Edition:: Softcover reprint of the original 1st ed. 2001
Medium:: Paperback
Number of pages:: 308
Publication date:: 2002-01-01
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322890528
Edition:: Softcover reprint of the original 1st ed. 2001
Medium:: Paperback
Number of pages:: 308
Publication date:: 2002-01-01
Publisher:: Gabler Verlag

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