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    Key Account Management: Erfolgsfaktoren für die Kundensteuerung - Strategien, Systeme, Tools

     
    From Bickelmann, Rolf E.
    Key Account Management: Erfolgsfaktoren für die Kundensteuerung - Strategien, Systeme, Tools

    Description

    Wie lassen sich Vertriebsprozesse optimieren, um Schlüsselkunden professionell zu managen? Welche Anforderungen müssen zukunftsorientierte Key-Account-Manager z. B. bei der Kundenakquise erfüllen? Dieses Buch vermittelt praxiserprobte Strategien und Instrumente.

    Product details

    EAN/ISBN:
    9783322890528
    Edition:
    Softcover reprint of the original 1st ed. 2001
    Medium:
    Paperback
    Number of pages:
    308
    Publication date:
    2002-01-01
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322890528
    Edition:
    Softcover reprint of the original 1st ed. 2001
    Medium:
    Paperback
    Number of pages:
    308
    Publication date:
    2002-01-01
    Publisher:
    Gabler Verlag

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