Marketing-Kommunikation im Internet

Description

Das Buch zeigt die notwendigen Grundlagen, Methoden und Instrumente, wie Online-Kommunikationsinstrumentarien erfolgreich im Unternehmen eingesetzt werden können. Es gibt einen umfassenden und aktuellen Überblick über die Online-Instrumente der Marketing-Kommunikation. Zusammen mit zahlreichen Praxisbeispielen bedeutender Unternehmen wird dieses Buch zu einem aktuellen und nützlichen Leitfaden für eine erfolgreiche Praxis.

Product details

EAN/ISBN:: 9783322849762
Edition:: Softcover reprint of the original 1st ed. 2002
Medium:: Paperback
Number of pages:: 296
Publication date:: 2013-12-31
Publisher:: Vieweg+Teubner Verlag
Languages:: german

EAN/ISBN:: 9783322849762
Edition:: Softcover reprint of the original 1st ed. 2002
Medium:: Paperback
Number of pages:: 296
Publication date:: 2013-12-31
Publisher:: Vieweg+Teubner Verlag
Languages:: german

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