Strategisches Marken-Management für Banken: Branding - der Erfolgsfaktor im Retailgeschäft (German Edition)

Description

Die Autoren zeigen, wie Marken kreiert werden, wie sie im Bewusstsein der Nutzer funktionieren und wie Banken konkrete Markenstrategien erfolgreich umsetzen.

Product details

EAN/ISBN:: 9783322844514
Edition:: Softcover reprint of the original 1st ed. 2001
Medium:: Paperback
Number of pages:: 300
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322844514
Edition:: Softcover reprint of the original 1st ed. 2001
Medium:: Paperback
Number of pages:: 300
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

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