Geist schlägt Kapital: Quantensprung im Bankmanagement (German Edition)

Description

Das Buch will Banken und Sparkassen Mut machen zu mehr Offenheit im Denken. Die These lautet: Abkehr von der Gewinnmaximierung, hin zur Nutzenmaximierung für den Kunden. Das bedeutet: mehr Umsatz, höhere Produktivität und auch mehr Gewinn - und höhere Zufriedenheit bei Kunden und Mitarbeitern.

Product details

EAN/ISBN:: 9783322846396
Edition:: Softcover reprint of the original 1st ed. 1994
Medium:: Paperback
Number of pages:: 240
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322846396
Edition:: Softcover reprint of the original 1st ed. 1994
Medium:: Paperback
Number of pages:: 240
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

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