Internet Banking: Der Bankvertrieb im Umbruch (German Edition)

Description

Mit dem Internet steht ein elektronischer Vertriebsweg bereit, der es jeder Bank erlaubt, grenzüberschreitend neue Kunden zu gewinnen und zu binden. In 9 Beiträgen werden Internet Banking und Electronic Commerce sowohl unter marketing-strategischen als auch operativen Gesichtspunkten einer ausführlichen Analyse unterzogen.

Product details

EAN/ISBN:: 9783322846235
Edition:: Softcover reprint of the original 1st ed. 1998
Medium:: Paperback
Number of pages:: 240
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322846235
Edition:: Softcover reprint of the original 1st ed. 1998
Medium:: Paperback
Number of pages:: 240
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

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